by Gail | Feb 9, 2016 | Great Lakes Floral Expo, Professional Florist
HANDS-ON SESSION: Events…Selling and Designing Profitably This session will demonstrate steps in selling and creating profitable event designs from basic to dramatic. Many retail shops are convinced that they can’t or shouldn’t do events. Yes, You Too, can do...
by Gail | Feb 2, 2016 | Valentines Day
Shop Local…Shop Early When Ordering Flowers This Valentine’s Day! It’s the countdown to the holiday of love…Valentine’s Day on Sunday, February 14th. What should consumers give to express their love? Flowers, of course. Romance is literally in full bloom when the...
by Gail | Jan 28, 2016 | Great Lakes Floral Expo, Professional Florist
BUSINESS SESSION: Building Corporate Sales “Corporate sales?!? Where do I start? Do I have time for this?” Maybe you have said something like that out loud, or it was just a passing thought, but corporate sales are an essential part to your everyday business. Click...
by Gail | Jan 26, 2016 | Great Lakes Floral Expo, Professional Florist
HANDS-ON SESSION: Unique Plant Ideas! Join us Saturday morning as a couple new twists to an old standby are presented. Students will create two plant garden ideas to take home. The first will feature everyday plant varieties and the second will consist of popular...
by Gail | Jan 21, 2016 | Great Lakes Floral Expo, Professional Florist
BUSINESS SESSION: Working Around Changes in the Floral and Funeral Industries Changes in the funeral industry like the increased popularity of cremation, “in lieu of flowers” messaging and free websites from floral order gatherers have made sympathy work harder to...
