Unique Plant Ideas!
Join us Saturday morning as a couple new twists to an old standby are presented. Students will create two plant garden ideas to take home. The first will feature everyday plant varieties and the second will consist of popular succulents.
Presented by Tom Figueroa, AIFD, CF, CFD
Sponsored by Nordlie, Inc./ A Kennicott Brothers Company
Saturday, March 5, 2016
9:00 a.m. – 11:30 a.m.
Steelcase Ballroom A, Classroom 3
Bring your own tools.
Additional fees apply.
TOM FIGUEROA, AIFD, CF, CFD, has 40 years experience in both the retail and wholesale segments of the floral industry. While in retail he was staff designer and hard goods buyer for two flower shops associated with funeral homes as well as a buyer for four stores in the Detroit Metro Area. He has 27 years in wholesale buying, sales, and management and served in several WF&FSA positions. Working for Nordlie, Inc. he was hard goods manager and branch manager in Flint, Michigan, and vice president at the main store in Warren, Michigan. He regularly teaches design workshops at various Nordlie locations.
MAIN STAGE DESIGN SHOW:
Don’t Get Caught with Your Plants Down!
Come and review the tried-and-true methods on selling plants. From everyday to extravagant sales, learn how to make more money. Let’s talk plants! Let’s talk green! Let’s talk money! Let today’s trend of ‘Going Green’ work for your bank account.
Presented by Jim Schmidt
Sponsored by Hyacinth House
Saturday, March 5, 2016
11:30 p.m. – 12:30 p.m.
Steelcase Ballroom B
You’ll learn while having fun. Find out how to incorporate plant maintenance, how much to charge and how to use plant maintenance to secure your relationship with the corporate accounts so you get some of their other every day business as well. Come see what your fellow florists are successfully doing with green and blooming plants and learn how to implement the ideas in your shop.
JIM SCHMIDT, co-founded Hyacinth House in Lansing, Michigan, in 1975. Hyacinth House is Michigan’s largest green and blooming plant wholesale supplier to Michigan florists. Their products were featured on “Extreme Makeover, Home Edition” and they have supplied plants for dignitaries such as Bill Clinton, Hillary Clinton, George H.W. Bush, George W. Bush, Pope John Paul II, The Dali Lama, The Rolling Stones, Billy Graham, and events such as the Super Bowl XL in Detroit in addition to multiple professional golf tournaments. According to Schmidt, their favorite customers have always been and will always be Michigan’s hardworking, talented florists.