by Gail | Jan 28, 2016 | Great Lakes Floral Expo, Professional Florist
BUSINESS SESSION: Building Corporate Sales “Corporate sales?!? Where do I start? Do I have time for this?” Maybe you have said something like that out loud, or it was just a passing thought, but corporate sales are an essential part to your everyday business. Click...
by Gail | Jan 26, 2016 | Great Lakes Floral Expo, Professional Florist
HANDS-ON SESSION: Unique Plant Ideas! Join us Saturday morning as a couple new twists to an old standby are presented. Students will create two plant garden ideas to take home. The first will feature everyday plant varieties and the second will consist of popular...
by Gail | Jan 21, 2016 | Great Lakes Floral Expo, Professional Florist
BUSINESS SESSION: Working Around Changes in the Floral and Funeral Industries Changes in the funeral industry like the increased popularity of cremation, “in lieu of flowers” messaging and free websites from floral order gatherers have made sympathy work harder to...
by Gail | Jan 19, 2016 | Great Lakes Floral Expo, Professional Florist
BUSINESS SESSION: Building/Maintaining/Monitoring Relationships With Funeral Directors In this interactive session, Clay Atchison will show you how to get through the door and connect with funeral home directors. Click here for link to download Great Lakes Floral Expo...
by Gail | Jan 14, 2016 | Great Lakes Floral Expo, Professional Florist
Flower Chopped –The MFA Pro-Am Tournament! Live and in full color…the Michigan Floral Association’s version of the Food Network’s popular “Chopped” program. MFA, together with floral industry suppliers, will bring you the thrills and chills of ‘floral” reality...
