Building/Maintaining/Monitoring Relationships With Funeral Directors
In this interactive session, Clay Atchison will show you how to get through the door and connect with funeral home directors.
Presented by Clay Atchison
Sponsored by FloristWare
Saturday, March 5, 2016
9:00 a.m. – 10:00 a.m.
Steelcase Ballroom B
Establishing and maintaining this connection is the essential first step to communication and a profitable relationship. He’ll also cover the importance of monitoring the relationship – you always need to know where you stand and look at proven ways of doing just that.
CLAY ATCHISON, owner of McAdams Floral, Victoria, Texas, has been on a mission to understand and reverse the drop in sympathy work. After dramatically increasing sympathy sales at his own shop, he now shares his approach with fellow florists. He also created the InLieuOfFlowers.info website to provide useful information for anyone planning a funeral and to combat the lack of understanding of “in lieu of flowers”. He has served on several committees for both the Texas State Florists Association and SAF. He will share his expertise in three sessions all designed to help florists get more and more profitable sympathy work.
Not Just Everyday
“We do this every day….” Take your everyday designs to not so everyday. You will work on taking tried and true designs to a more custom level by utilizing everyday floral products to not only make the look different, but also improve the profitability.
Presented by Anthony Swick, AIFD, CFD, FSMD, PFCI
Sponsored by BloomNet
Saturday March 5, 2016
9:00 a.m. – 11:30 a.m.
Steelcase Ballroom A, Classroom 2
Bring your own tools. Additional fees apply.
How do you add those touches, techniques, and accessories; how do you brand yourself, making memorable first impressions? Selling your everyday designs is the key to success. Learn how the everyday item can not only draw more attention, but higher profits.
Anthony Swick, AIFD, CFD, FSMD, PFCI, Bay Bouquet Floral Studio, Tampa, FL, has over twenty years experience in the floral industry and fifteen years experience as a shop owner. His involvement in industry associations has given him the opportunity to participate in many projects including as part of the FTD design team responsible for the Florida Governor’s mansion. He has also been featured on local Tampa news broadcasts. He is a current member of the BloomNet design team and looks forward to the challenges of bringing new ideas, new trends and new techniques to retail florists.