Personalize the Experience
In this sympathy hands-on workshop, you will learn and create a beautiful design that shows not only the skill you possess as a designer, but also the care and compassion you have for the clients involved.
Presented by Neville Mackay, CAFA, PFCI, WFC
Sponsored by Smithers-Oasis
Sunday, March 6, 2016
9:00 a.m. – 11:30 a.m.
Steelcase Ballroom A, Classroom 1
Bring your own tools.
Additional fees apply.
Although you will all be making the same sort of structure, each participant will be encouraged to put a personal “twist” in their design. This is a not-to-miss workshop filled with inspiration and design ideas.
NEVILLE MACKAY, CAFA, PFCI, WFC, is well known for his creative flair and entertaining personality. He appears as a floral expert and entertainer on many national and local TV and radio shows across Canada. He designs and presents shows across North America for Smithers-Oasis (North America) and is an OASIS® Floral Products Design Director. He also owns and operates My Mother’s Bloomers in Halifax, Nova Scotia and has designed floral arrangements for Rod Stewart, Glen Close, Paul McCartney and members of the British Royal Family. His floral works have been featured in many magazines and he writes a regular column for The Professional Florist magazine.
Sympathy Roundtable With Michigan Funeral Directors
Join Michigan Funeral Directors Association members and Michigan Floral Association florists for a panel/roundtable discussion, using the excellent American Floral Endowment report on sympathy business as a starting point. The interactive session will also include questions from the audience.
Presented by Clay Atchison
Sponsored by FloristWare
Sunday, March 6, 2016
10:15 a.m. – 11.15 a.m.
Steelcase Ballroom B
CLAY ATCHISON, owner of McAdams Floral, Victoria, Texas, has been on a mission to understand and reverse the drop in sympathy work. After dramatically increasing sympathy sales at his own shop, he now shares his approach with fellow florists. He also created the InLieuOfFlowers.info website to provide useful information for anyone planning a funeral and to combat the lack of understanding of “in lieu of flowers”. He has served on several committees for both the Texas State Florists Association and SAF. He will share his expertise in three sessions all designed to help florists get more and more profitable sympathy work.