BUSINESS SESSION:
Building Corporate Sales
“Corporate sales?!? Where do I start? Do I have time for this?” Maybe you have said something like that out loud, or it was just a passing thought, but corporate sales are an essential part to your everyday business.
Click here for link to download Great Lakes Floral Expo brochure or for online registration link
Presented by Kiersten Schulte
Sponsored by Eastern Floral
Saturday, March 5, 2016
1:30 p.m. – 2:30 p.m.
Steelcase Ballroom B
Whether you are a seasoned industry professional, or you just opened your shop a week ago, this session will show you how to gain new corporate accounts, manage the ones you have, and increase sales.
Don’t miss this great program, sign up today!
KIERSTEN SCHULTE, is the director of corporate relations and major accounts for Eastern Floral, a full-service floral company with locations in Grand Rapids, Grand Haven and Holland, Michigan. Since entering the industry seven years ago as the director of marketing for Eastern Floral, her portfolio of industry experience has grown to include judging floral varieties competitions for the Society of American Florists, commentating, appearing on local TV and radio programs, and serving as an MFA committee chair for GLFE for the past three years. In 2013 she was the recipient of the Michigan Floral Association “Retail Employee of the Year.”
MAIN STAGE DESIGN SHOW:
Celebrate the Good Times
Doing funeral work should be more than just making something in pink from “page 23” in your design book. We are designers, and as such, must take every opportunity to showcase our talents.
Click here for link to download Great Lakes Floral Expo brochure or for online registration link
Presented by Neville MacKay CAFA, PFCI, WFC 
Sponsored by Smithers-Oasis
Saturday, March 5, 2016
3:30 p.m. – 4:30 p.m.
Steelcase Ballroom B
In this fast-paced and exciting show, there will be ideas (and a lot of stories from years of experience), and inspiration on how to make sympathy work not only more profitable, but a better way to grow your business. This will NOT be a boring show, and not to sound funny, it will certainly be “full of life”!
Sign Up Today to Celebrate The Good TImes at Together We Bloom
NEVILLE MACKAY, CAFA, PFCI, WFC, is well known for his creative flair and entertaining personality. He appears as a floral expert and entertainer on many national and local TV and radio shows across Canada. He designs and presents shows across North America for Smithers-Oasis (North America) and is an OASIS® Floral Products Design Director. He also owns and operates My Mother’s Bloomers in Halifax, Nova Scotia and has designed floral arrangements for Rod Stewart, Glen Close, Paul McCartney and members of the British Royal Family. His floral works have been featured in many magazines and he writes a regular column for The Professional Florist magazine.
Sign Up Early – Click here for the entire weekend brochure and registration form