One of your MFA member benefits, The Professional Florist magazine, is published bimonthly and keeps us all current on trends and happenings in the industry, both regionally and nationally. It is the magazine to voice your opinions or show off an event that your shop completed, or just to let others know what has been happening in your shop or area. The Professional Florist is a great calendar of events. It is a place to watch for upcoming educational classes, for details on the Great Lakes Floral Expo weekend and best of all, it details the many benefits MFA members can take advantage of. The Professional Florist is a 36-page, four-color magazine and is published six times per year. It serves the membership of the Michigan Floral Association, Wisconsin Upper Michigan Florists Association, Illinois State Florists Association, State Florists’ Association of Indiana, Colorado Retail Florists Association and the Tennessee State Florists Association with timely educational editorial and promotes professional partnerships. Readers always are welcome to contact me at [email protected], Editor Heidi Anderson at
[email protected], or Rod Crittenden at rod@ with any suggestions or to submit an article or photos of your special events work for the magazine