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Visual Merchandising & Display!


July 17, 2022 @ 8:30 am 5:00 pm



Keeping you at the forefront of the floral industry with Professional Development!

GLFA Education Center Presents

Visual Merchandising & Display!



Instructor: William Santos
Member $125.00; Non-Member $200.00 (Includes Refreshments and Materials)
WHEN: July 17, 2022 (Sunday) 8:30am to 5pm
WHERE: Monarch Garden & Floral 317 East Mitchell St. Petoskey, Michigan 49770


If you your shop needs a little sprucing up or a total re-do this is the class for you. Learn the basics of Visual Merchandising. Optimize the presentation of your products. Showcase the services you offer. Make your store an experience your customers will love. The purpose of this class is to give you the tools to attract, engage, and motivate the customer towards making a purchase.

Let your store do the selling for you!

8:30am – 9:00am Coffee and social time

9:00am – 10:30am Basics of Visual Merchandising

10:30am – 12:00pm Setting the mood and creating an experience

12:00pm – 1:00 pm Lunch

1:00pm – 2:00pm Functional Workspace

2:00pm – 3:00pm Display to Impress

3:00pm – 3:15pm Coffee Break

3:15pm – 4:15pm Sources and tips to make it happen

4:15pm – 5:00pm Open Discussion and Q&A


COST: $125.00 member $200.00 non-member (Includes Refreshments and Materials)
Class enrollment is limited to 15


ABOUT THE INSTRUCTOR: William Santos, Interior Designer, Florist and Event Designer at Monarch Garden & Floral. He has 25 years of experience in the retail and floral industry. Have work for large retail corporations and small shops in the United States and Puerto Rico. Also have been co-owner and lead designer at Monarch for 14 years.



July 17, 2022
8:30 am – 5:00 pm
$125.00 – $200.00
Event Category:


Great Lakes Floral Association
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Monarch Garden & Floral

317 East Mitchell St.
Petoskey, Michigan 49770 United States
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