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GLFA Regional Meeting – A Covid-Conscious Christmas
October 28 @ 6:00 pm
Great Lakes Floral Association Virtual Regional Meeting
Wednesday, October 28, 2020
6:00pm EST via ZOOM
This meeting is FREE to all floral industry professionals
Keeping you at the forefront of the floral industry with Professional Development!
“A Covid-Conscious Christmas”
Presented by: Derek Woodruff AAF, AIFD, CF, PFCI
Maximize your seasonal sales by extending your holiday open house and utilizing experiential retail sales tactics
to create a safe and physically distant experience for your customers. In this demonstrative virtual program,
you’ll learn about how a new turn-key, Botanical Bar installation can be “holiday-ized” to capitalize on consumers
craving personalized gifts for party hosts, teachers, co-workers – or even those wanting a fun activity to do for
You will also learn how to host an engaging holiday workshop for customers looking for an interactive company
Holiday party experience OR how you can offer NEW virtual workshops for sale with minimal effort and
About Derek Woodruff AAF AIFD CFD CF PFCI : Derek joined the floral industry at the age of 16 where he began learning floral design in vocational school and working for a local florist. Since then, he as continued to study the trade through institutes such as Michigan State University, the Great Lakes Floral Association (GLFA), and the American Institute of Floral Designers (AIFD). In 2008 he launched his own business, Floral Underground. Derek is a captivating speaker who specializes in “today’s consumer” connecting and engaging them through different types of media including demonstrations, subscription services and hands-on workshops with both plants and flowers. In addition to being an educator, Derek is considered a “National Floral Design Champion” spending many years polishing the practice of live floral design competition. This love of competition has won him numerous awards in the industry, including the GLFA’s Chuck Bannow Award and Designer of the Year (twice), AIFD’s Bobbi Cup (Thrice), Chicago’s Best in Blooms Competition, second runner-up on a national television floral design competition reality show called: “The Arrangement”, is the 2016 Sylvia Cup Design Competition Champion and was the runner-up in the 2018 FTD America’s Cup Competition.
Wear your Halloween costume to the Zoom meeting and WIN!
We’ll have prizes sponsored by Syndicate Sales for the best costumes!
Register in advance for this FREE meeting here:
After registering, you will receive a confirmation email containing information about joining the
Thank you to our event sponsor: Syndicate Sales